Our innovation story

Our guests are at the heart of everything we do here at Premier Inn, which means we’re always looking for new and innovative ways to enhance your experience. We pride ourselves on continually innovating, refining and enhancing our designs and ideas so that as a business, we’re constantly evolving.

 

And this can only be a good thing, right? We’ve just got a restless need to make things better.

 

Take for example our Next Evolution Style rooms. We’ve been working hard behind the scenes to give our rooms an enhanced, re-imagined look and feel to provide our guests with even more. 

 

With all that said, we believe that no matter which of our 800+ hotels you choose to stay at, you’ll always experience that consistent level of Premier Inn comfort you know and love, from our warm welcome to our comfy beds. 

 

We’ve come a long way but to us, it feels like we’re just getting started! 

 

Check out where you can experience our Next Evolution Style and book your next stay here

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Say hello to Next Evolution Style rooms

Say hello to Next Evolution Style rooms

Expect an enhanced look and feel in our Standard and Premier Plus rooms but with the same comfort you know and love.*

 

  • Walk-in shower with double shower head
  • Stylish, softer and fresher interior décor
  • Enhanced lighting with mood settings
  • Improved tech and connectivity
  • Floor-length curtains
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Next Evolution Style Premier Plus rooms

Next Evolution Style Premier Plus rooms

Did you know you can experience our Next Evolution Style in our Premier Plus rooms too? That's the comfort and quality you're used to but with so much more (plus an enhanced look and feel!)

 

  • Coffee machine
  • Mini fridge
  • Improved refreshments
  • Bedside USB ports & wireless charging
  • Upgraded workspace
  • Ultimate WiFi
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* Premier Inn operates a mix of earlier and later generation hotels. Some hotel features, layouts and design may vary depending on hotel, room configuration and location.