Shopping in Hamburg

Jungfernstieg
Steeped in tradition, Jungfernstieg is the crown jewel of the city centre. On the banks of the Binnenalster, an artificial inner-city lake, it offers stunning views, numerous cafés, and beautiful big-brand stores. A shopping expedition to Jungfernstieg is a must for any trip to Hamburg.

Mönckebergstrasse
One of Germany’s most well-known shopping streets, Mönckebergstrasse is an 800-metre-long shopper’s paradise between the Central Station (Hauptbahnhof) and Rathausplatz. Locals affectionately call this stretch “Mö”, pronounced “murr”. Discover the shops of some of the world’s most famous brands or saunter through the immense department stores that line the street to your heart’s content.

Gänsemarkt
Situated at the heart of the city, the Gänsemarkt has a lot to offer shoppers. Many of the historic buildings here are home to traditional Hanseatic retailers as well as the more modern stores of popular fashion labels. There’s also plenty of culinary treats on offer. Make sure you don’t miss a visit to the Gänsemarkt Passage.

Alsterhaus
Exuding an air of exclusivity, the Alsterhaus on Jungfernstieg has been home to carefully selected luxury brands for over 100 years. If you’re after elegant fashion, high-grade beauty products, and sumptuous accessories, you can’t go wrong with a visit to this long-standing department store.

Europa Passage
The Europa Passage features a wide range of stores behind its striking facade. Within easy reach of Jungfernstieg and Mönckebergstrasse, this modern shopping centre is a popular spot for shopaholics. Some 120 shops, cafés, and restaurants mean there’s plenty to enjoy.

Hanseviertel
This immense red-brick building houses around 60 stores with everything your heart could desire. The expansive department store is the perfect spot for a leisurely browse. Along with major brands, Hanseviertel is also home to plenty of small retailers with more unusual wares, creating a diverse selection you’re sure to love.

Fish Market
Hamburg Fish Market is something you have to see to believe! Every Sunday, visitors flood to the Elbe river to marvel at the market’s wide range of products. From classic fish sandwiches to fresh vegetables and flowers, you’ll always find a rich selection of regional produce. Have a look around and hear the market criers for yourself!

Christmas markets
In Hamburg, magnificent Christmas markets pop up every year all around the city. The historic market at Rathausmarkt by the Town Hall is always popular, as is the stunning Winterzauber market at Jungfernstieg. Expect captivating illuminations, high-quality craftsmanship, and culinary specialities from around the world.

Flea markets
Fascinating flea markets are held in various locations throughout Hamburg every Saturday and Sunday, helping you to discover one-of-a-kind wares at affordable prices. On Saturdays, the Flohschanze market at St Pauli is a particular highlight, while Sundays feature markets in a former factory in Altona and at the Goldbekhaus in Winterhude.