Insta Landmarks: the 'Instagram Hotspots' that are must-see destinations

The world is bursting with incredible landmarks to discover. Some of them are famous thanks to their history and cultural significance – including being recognised as a UNESCO World Heritage Site – while others are famous simply because of how incredible they look. Top attractions like these are always a draw for travellers looking to see some of these magnificent sights for themselves and learn a little more about a destination – iconic landmarks such as the Eiffel Tower, Taj Mahal or Big Ben feature at the top of many travellers’ bucket lists.

Thanks to the age of photo sharing and image-driven social media platforms such as Instagram, other picturesque locations have seen a surge in popularity thanks to the backdrop they provide for an Insta-selfie. From brightly coloured cafes in London to beach-side swings abroad – or well-known locations with stunning architecture – nowadays people often discover their must-see destinations via Instagram rather than a traditional guidebook or travel site. 

So we decided to do our Insta-research to pull together a little inn-spiration! We looked at more than 1000 ‘Instagram hotspots’ around the world to reveal which top the charts as the world’s most popular Instagram landmarks.

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Here, we’ll be revealing:

The world’s top 50 Instagram landmarks

Ha Long Bay, Vietnam Ha Long Bay, Vietnam

According to Instagram hashtag data, Dubai Mall is the world’s top Instagram landmark, with more than 7,237,343 posts found under the associated hashtag on the platform. The world’s largest destination for shopping, entertainment and leisure – with more than 12,100,000 square feet to explore! – the Dubai Mall is much more than just a shopping centre. The Human Waterfall, a waterfall reaching 24 metres in height, is a particular favourite of travellers looking for a like-worthy social media snap.

Dubai Marina follows in second place with 6,057,997 tags on Instagram. City Walk follows in third, giving Dubai a clean sweep across the world’s top three most Instagrammable destinations.

Other locations across Asia are popular with Instagrammers – the continent makes up more than half of the top 20 landmarks on our list! Ha Long Bay in Vietnam ranks in fifth place overall thanks to its iconic limestone mountains, with 1,277,216 photos tagged at this location on Instagram. Singapore’s spectacular Gardens by the Bay ranks in sixth, with Malaysia’s rainbow coloured Batu Caves in eighth.

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São Paulo’s Avenida Paulista, or Paulista Avenue, ranks as the top location in South America and seventh on the global charts, with 1,166,906 images on Instagram. Plus, if you’re thinking of visiting Ireland any time soon, you’re in for a treat! Ireland’s Cliffs of Moher place highest for Europe, as well as being the only European landmark in the top 10. The famous Temple Bar in Dublin comes in at number 16 – meaning a second entry for Ireland in the top 20 – with 608,968 images posted to Instagram from the iconic destination. This vibrant district is the beating heart of Dublin, well known around the world for its Irish music, whisky and beer collections and unrivalled craic for those looking for a good time. 

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Rank  

Landmark 

City  

Country  

Continent  

No. Posts for Hashtag  

1  

Dubai Mall 

Dubai 

United Arab Emirates 

Asia 

7,237,343 

2  

Dubai Marina 

Dubai 

United Arab Emirates 

Asia 

6,057,997 

3  

City Walk 

Dubai 

United Arab Emirates 

Asia 

2,557,044 

4  

Marina Bay Sands 

Singapore 

Singapore 

Asia 

2,137,573 

5  

Ha Long Bay 

Ha Long 

Vietnam 

Asia 

1,277,216 

6  

Gardens by the Bay 

Singapore 

Singapore 

Asia 

1,264,647 

7  

Avenida Paulista 

São Paulo 

Brazil 

South America 

1166906 

8  

Batu Caves 

Gombak 

Malaysia 

Asia 

1,028,911 

9  

Wynwood Walls 

Miami 

USA 

North America 

966,407 

10  

Cliffs of Moher 

Ireland 

Europe 

737,968 

11  

Park Guell 

Barcelona 

Spain 

Europe 

714,813 

12  

Wadi Rum 

Jordan 

Asia 

682,955 

13  

Blue Mosque 

Istanbul 

Turkey 

Asia 

679,580 

14  

Grand Bazaar 

Istanbul 

Turkey 

Asia 

643,723 

15  

Hagia Sophia 

Istanbul 

Turkey 

Asia 

621,666 

16  

Temple Bar 

Dublin 

Ireland 

Europe 

608,968 

17  

Gamla Stan 

Stockholm 

Sweden 

Europe 

603,675 

18  

Pelourinho 

Salvador 

Brazil 

South America 

562,292 

19

Canoa Quebrada 

Aracati, Ceará 

Brazil 

South America 

562,244 

20

Maya Bay 

Koh Phi Phi 

Thailand 

Asia 

533,342 

21

Hawa Wahal

Jaipur 

India 

Asia 

507,353 

22

San Cristóbal de las Casas 

Chiapas 

Mexico 

North America 

491,875 

23  

Beco do Batman 

São Paulo 

Brazil 

South America 

464,039 

24  

Atomium 

Brussels 

Belgium 

Europe 

448,611 

25  

Wat Pho 

Bangkok 

Thailand 

Asia 

434,063 

26  

Huacachina 

Ica 

Peru 

South America 

422,807 

27  

Plitvice Lakes 

Croatia 

Europe 

420,883 

28  

Lagoa Azul 

Ilha Grande, Rio

Brazil 

South America 

411,711 

29  

Villa La Angostura 

Neuquén 

Argentina 

South America 

406,441 

30  

Sidi Bou Said 

Sidi Bou Said 

Tunisia 

Africa 

405,241 

31

Borobudur Temple 

Magelang 

Indonesia 

Asia 

403,096 

32  

Palermo Soho 

Buenos Aires 

Argentina 

South America 

392,062 

33  

Lake Bled 

Bled 

Slovenia 

Europe 

390,066 

34  

Casa Batllo 

Barcelona 

Spain 

Europe 

387,241 

35  

Petronas Towers 

Kuala Lumpur 

Malaysia 

Asia 

386,274 

36  

Kite Beach 

Dubai 

United Arab Emirates 

Asia 

378,402 

37  

Giants Causeway 

Ireland 

Europe 

360,734 

38  

Comuna 13 

Medellín 

Colombia 

South America 

350,022 

39  

Morskie Oko 

Poland 

Europe 

349,671 

40  

The Bund 

Shanghai 

China 

Asia 

348,893 

41  

Trinity College 

Dublin 

Ireland 

Europe 

347,030 

42  

Varanasi Ghats 

Varanasi 

India 

Asia 

343,644 

43

Parque Lage 

Rio de Janeiro 

Brazil 

South America 

334,898 

44

Moraine Lake 

Alberta 

Canada 

North America 

331,793 

45

La Candelaria 

Bogotá 

Colombia 

South America 

327,221 

46

Fell's Point 

Baltimore 

USA 

North America 

326,872 

47

The Distillery District 

Ontario 

Canada 

North America 

326,244 

48

Mount Bromo 

East Java 

Indonesia 

Asia 

318,307 

49

Intramuros 

Manila 

Philippines 

Asia 

317,603 

50

Longwood Gardens 

Kennett Square 

USA 

North America 

311,253 

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Dubai Mall Dubai Mall

1. Dubai Mall, Dubai, UAE - 7,237,343 posts for hashtag

Found next to the Burj Khalifa in the downtown area of the city, the Dubai Mall is a must-visit for anyone visiting Dubai.

With over 1000 shops inside, including luxury brands like Cartier, it’s the perfect place to visit for shopaholics.

However, there’s more to the Dubai Mall than just shops; with a spectacular indoor aquarium, ice rink and cinema – as well as observation points offering panoramic views of the city – there’s something for everyone to enjoy, plus plenty of spots to snap the perfect pic for your socials. 

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Dubai Marina Dubai Marina

2. Dubai Marina, Dubai, UAE - 6,057,997 posts for hashtag

The stunning Dubai Marina is a waterfront development that stretches along 3km of artificial canal in Dubai. 
 
With luxury yachts, sky-high residential towers, vibrant nightlife and fine dining, it’s easy to see why it’s a popular attraction for both locals and tourists alike. 
 
The waterfront setting offers a great location for taking photos of the city at night, with the city lights reflecting on the water and the canal’s bridges providing a spectacular backdrop. 

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City Walk City Walk

3. City Walk, Dubai, UAE - 2,557,044 posts for hashtag

The last of the top three, City Walk is yet another vibrant destination to visit in Dubai. 
 
With a mix of retail, dining and entertainment experiences on offer both indoors and outdoors, there’s plenty to explore. 
 
The tree-lined avenues of the development also provide a brilliant backdrop for anyone wanting to capture their OOTD!

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Neal's Yard Neal's Yard

The UK’s top Instagram landmarks

Neal’s Yard in London places as the top Instagram landmark in the UK, with 183,907 related posts on the platform. This picture-perfect courtyard, which can be found near the iconic Covent Garden, is a vibrant spot known for its many independent shops and cafes, tucked down a narrow alleyway near the centre of Seven Dials. So the next time you’re looking for things to do in London, head over to Neal’s Yard to snap some pics of this brightly coloured destination before tasting some of the local sweet treats on offer.

Sheffield’s Kelham Island ranks in second position in the UK, with 93,691 related hashtag posts. Once the heart of the city’s steel industry, it’s now a vibrant part of Sheffield’s culture – thanks to its trendy bars, restaurants, breweries and cafes, it’s become a hub for both foodies and craft beer enthusiasts alike.

Plus, with museums and historic architecture to discover too, visiting this landmark should be top of your to do list on Sheffield city breaks.

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Dean Village in Edinburgh completes the top three UK landmarks, with this picturesque neighbourhood easily among one of the most photographed spots in the Scottish capital. Not far from the city centre, this area was originally a milling village, but the quaint cobbles and well-preserved architecture make it a popular spot for travellers looking to enjoy the beauty of the area. The 82,643 images tagged at Dean Village speak for themselves, so make time for a visit on weekends away in Edinburgh.

Famous London landmarks take up most of the other top spots of Instagram favourites, with Lambeth’s graffiti hotspot Leake Street Tunnel – also known as the Leake Street Arches – ranking in fourth, the spectacular Sky Garden near London Bank placing in fifth and iconic Leadenhall Market in sixth. It’s not all about London though – Wollaton Hall in Nottingham, Jesmond Dene in Newcastle, St George’s Market in Belfast and Ashton Lane in Glasgow make up the rest of the top 10, showing that Instagrammers will have plenty of opportunities to get the perfect shot on days out in the UK.

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Rank  

Landmark 

City  

No. Posts for Hashtag  

1  

Neal's Yard 

London 

183,907 

2  

Kelham Island 

Sheffield 

93,691 

3  

Dean Village 

Edinburgh 

82,643 

4  

Leake Street Tunnel 

London 

74,829 

5  

Sky Garden 

London 

74,297 

6  

Leadenhall Market 

London 

70,317 

7  

Wollaton Hall 

Nottingham 

50,674 

8  

Jesmond Dene 

Newcastle 

43,221 

9  

St. George’s Market 

Belfast 

33,452 

10  

Ashton Lane 

Glasgow 

31,971 

11  

Daunt Books 

London 

30,695 

12  

Rhossili Bay 

Swansea 

29,344 

13  

FarGo Village 

Coventry 

25,084 

14  

Birmingham Canals 

Birmingham 

24,675 

15  

Wapping Wharf 

Bristol 

24,248 

16  

Leeds Corn Exchange 

Leeds 

23,544 

17  

Grainger Market 

Newcastle 

23,234 

18  

Little Venice (London) 

London 

21,989 

19  

Duthie Park 

Aberdeen 

19,850 

20  

Southampton Common 

Southampton 

19,249 

21  

Mumbles Pier 

Swansea 

16,876 

22  

Victoria Baths 

Manchester 

15,720 

23  

Sneinton Market 

Nottingham 

13,892 

24  

Mackie Mayor 

Manchester 

13,563 

25  

Clarendon Park 

Leicester 

11,988 

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Wynwood Walls Wynwood Walls

The USA’s top Instagram landmarks

Across the pond in the USA, the Wynwood Walls in Miami take the crown as the most posted landmark on Instagram – just shy of a million hashtag posts for the location! It’s a world-famous outdoor street art museum that showcases huge murals from some of the most prominent graffiti artists around the world. Murals are always popular on Instagram, so it’s no surprise that so many people flock to this location to snap a few pics for socials. The artwork changes periodically too, so it’s a location Instagrammers could visit again and again for fresh content.

Fell’s Point in Baltimore places in second, with 326,872 posts for the hashtag on Instagram. One of the city’s oldest neighbourhoods well known for its cobblestones and maritime history, it’s a great spot for a waterside walk with plenty of photo ops along the way.

With original storefronts, bars, restaurants and shops to explore, locals and tourists alike head to this destination to soak up the scenery – and the tasty seafood!

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Pennsylvania’s Longwood Gardens rounds off the top three for the USA, with 311,253 posts. A beautiful botanical garden spanning more than 1000 acres, Longwood Gardens has plenty to explore. Featuring stunning indoor and outdoor gardens, fountains and flower displays – plus events such as light shows, concerts and educational programmes – you could spend hours enjoying this scenic attraction.

Acorn Street in Boston ranks in fourth position for the USA, with Atlanta’s Piedmont Park and Ponce City Market following in fifth and sixth. 

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Rank  

Landmark 

City  

State 

No. Posts for Hashtag  

1  

Wynwood Walls 

Miami 

Florida 

966,407 

2  

Fell's Point 

Baltimore 

Maryland 

326,872 

3  

Longwood Gardens 

Kennett Square 

Pennsylvania 

311,253 

4  

Acorn Street 

Boston 

Massachusetts 

269,750 

5  

Piedmont Park 

Atlanta 

Georgia 

263,411 

6  

Ponce City Market 

Atlanta 

Georgia 

248,391 

7  

The High Line 

New York City 

New York 

213,179 

8  

Seven Magic Mountains 

Las Vegas 

Nevada 

183,308 

9  

Valley of Fire State Park 

Overton 

Nevada 

131,461 

10  

Bonneville Salt Flats 

Wendover 

Utah 

128,245 

11  

Cadillac Ranch 

Amarillo 

Texas 

126,212 

12  

Chihuly Garden and Glass 

Seattle 

Washington 

125,935 

13  

The Last Bookstore 

Los Angeles 

California 

113,284 

14  

Carytown 

Richmond 

Virginia 

103,432 

15  

House on the Rock 

Spring Green 

Wisconsin 

98,424 

16  

RiNo Art District 

Denver 

Colorado 

97,439 

17  

Deep Creek Lake 

Garrett County 

Maryland 

91,731 

18  

Driftwood Beach 

Jekyll Island 

Georgia 

86,709 

19  

Roosevelt Row 

Phoenix 

Arizona 

84,127 

20  

Minnehaha Falls 

Minneapolis 

Minnesota 

83,099 

21  

Reading Terminal Market 

Philadelphia 

Pennsylvania 

73,606 

22  

Grounds for Sculpture 

Hamilton 

New Jersey 

70,794 

23  

Luray Caverns 

Luray 

Virginia 

65,275 

24  

Short North Arts District 

Columbus 

Ohio 

63,620 

25  

Chincoteague Island 

Chincoteague 

Virginia 

61,555 

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The incredible San Cristóbal de las Casas in Mexico ranks highly too, with 491,875 posts from the location - which would place it second for the continent as a whole. With 331,793 posts, Canada’s stunning Moraine Lake ranks as the most posted location from the country, placing it in the top five overall for North America. 

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Hosier Lane Hosier Lane

Australia’s top Instagram landmarks

With more than 200,000 posts for the related hashtag on Instagram, Hosier Lane in Melbourne takes the crown as Australia’s most snapped location. Famous for its vibrant and ever-changing art, the street is popular with locals and tourists looking to explore the artistic side of the city. Like we saw with London’s Leake Street and the Wynwood Walls in Miami, it’s clear that Instagrammers love a mural!

The Grounds of Alexandria in Sydney is a popular cultural hub located in a former warehouse, featuring a cafe, roastery, bar, gardens and market. Best of all, The Grounds takes on a different theme every few months, with spectacular installations giving the space a whole new identity. Previous installations include Fiesta, Circus and Lavender Lane!

The beautiful Noosa National Park completes the top three for Australia with 120,914 Instagram posts including hashtags from the attraction. With spectacular views, beautiful hikes and an abundance of wildlife, it’s the perfect location to lose yourself in for an afternoon. Glenelg Beach in Adelaide follows in fourth position, with Eumundi Markets following in fifth. 

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Rank  

Landmark 

City  

State 

No. Posts for Hashtag  

1  

Hosier Lane 

Melbourne 

Victoria 

200,176 

2  

The Grounds of Alexandria 

Sydney 

New South Wales 

121,716 

3  

Noosa National Park 

Sunshine Coast 

Queensland 

120,914 

4  

Glenelg Beach 

Adelaide 

South Australia 

70,399 

5  

Eumundi Markets 

Sunshine Coast 

Queensland 

68,344 

6  

Mount Wellington 

Hobart 

Tasmania 

59,541 

7  

Geelong Waterfront 

Geelong 

Victoria 

55,666 

8  

New Farm Park 

Brisbane 

Queensland 

45,153 

9  

Kings Park Perth 

Perth 

Western Australia 

40,028 

10  

Tallebudgera Creek 

Gold Coast 

Queensland 

39,605 

11  

Merewether Beach 

Newcastle 

New South Wales 

38,391 

12  

Carlton Gardens 

Melbourne 

Victoria 

37,887 

13  

St. Kilda Pier 

Melbourne 

Victoria 

34,962 

14  

Pakington Street 

Geelong 

Victoria 

31,531 

15  

Eastern Beach 

Geelong 

Victoria 

30,381 

16  

Abbotsford Convent 

Melbourne 

Victoria 

29814 

17  

Lake Illawarra 

Wollongong 

New South Wales 

28,576 

18  

Royal Botanic Gardens Victoria 

Melbourne 

Victoria 

26,755 

19  

Semaphore Beach 

Adelaide 

South Australia 

26,504 

20  

Howard Smith Wharves 

Brisbane 

Queensland 

25,978 

21  

Miami Marketta 

Gold Coast 

Queensland 

25,021 

22  

Battery Point 

Hobart 

Tasmania 

24,371 

23  

Maroochy River 

Sunshine Coast 

Queensland 

23,935 

24  

McMahons Point 

Sydney 

New South Wales 

21,190 

25  

Barwon River 

Geelong 

Victoria 

19,890 

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Outside of Australia, the picturesque Cathedral Cove ranks as the top location for New Zealand, with 123,400 posts from the beach on Instagram, placing it in second on the list for Oceania as a whole. The Franz Josef Glacier and the Hobbiton Movie set are also popular attractions, with both locations having more than 83,000 images on the platform.

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Cliffs of Moher Cliffs of Moher

Europe’s top Instagram landmarks

As well as ranking in the top 10 landmarks globally, the Cliffs of Moher also rank as the top Insta landmark for Europe as a whole. One of Ireland’s most iconic natural landmarks, the incredible cliffs rise to 214m high and stretch for 8km along the edge of the Atlantic Ocean. They’re not just popular on social media either – the dramatic cliffs have been featured in a number of films including Harry Potter and the Half Blood Prince!

Park Güell in Barcelona follows in second place, with 714,813 posts of the location on its Instagram hashtag. Designed by famous architect Antoni Gaudí, who also created numerous other famous destinations across the city, Park Güell blends fascinating buildings and sculptures – such as the lizard “El Drac” – with lush gardens, as well as stunning views across Barcelona. This historic park limits the number of guests each day to try and preserve it, so if you’re hoping to get some pictures of this iconic spot in Barcelona, make sure you book a ticket in advance!

Dublin’s Temple Bar completes the top three locations in Europe, with Stockholm’s Gamla Stan and the Atomium in Brussels rounding off the top five. 

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Rank  

Landmark 

City  

Country 

No. Posts for Hashtag  

1  

Cliffs of Moher 

Ireland 

737,968 

2  

Park Güell 

Barcelona 

Spain 

714,813 

3  

Temple Bar 

Dublin 

Ireland 

608,968 

4  

Gamla Stan 

Stockholm 

Sweden 

603,675 

5  

Atomium 

Brussels 

Belgium 

448,611 

6  

Plitvice Lakes 

Croatia 

420,883 

7  

Lake Bled 

Bled 

Slovenia 

390,066 

8  

Casa Batllo 

Barcelona 

Spain 

387,241 

9  

Giants Causeway 

Ireland 

360,734 

10  

Morskie Oko 

Poland 

349,671 

11  

Trinity College 

Dublin 

Ireland 

347,030 

12  

Vondelpark 

Amsterdam 

Netherlands 

302,960 

13  

Preikestolen 

Strand 

Norway 

285,747 

14  

Retiro Park's Crystal Palace 

Madrid 

Spain 

280,967 

15  

Trolltunga 

Odda 

Norway 

224,972 

16  

TimeOut Lisboa 

Lisbon 

Portugal 

196,797 

17  

Krka National Park 

Šibenik 

Croatia 

193,081 

18  

Aker Brygge 

Oslo 

Norway 

188,604 

19  

Guinness Storehouse 

Dublin 

Ireland 

188,524 

20  

Seljalandsfoss 

Reykjavik 

Iceland 

185,314 

21  

Canal Saint-Martin 

Paris 

France 

180,793 

22  

Transfagarasan 

Albestii de Arges 

Romania 

177,293 

23  

Sighisoara 

Sighișoara 

Romania 

171,335 

24  

Pena Palace 

Sintra 

Portugal 

167,474 

25  

Fisherman's Bastion 

Budapest 

Hungary 

162,544 

 

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Avenida Paulista Avenida Paulista

South America’s top Instagram landmarks

South America is known for its beautiful natural scenery, vibrant colours and culture, but Avenida Paulista in São Paulo offers a different view of the region. One of the most significant thoroughfares in the city, the Avenida Paulista is known as an important commercial and financial hub, with many towering buildings flanking the street. It’s also lined with museums, art galleries and shopping centres, transforming into a pedestrian-only area on Sundays when it hosts street performances and other exciting events. The skyscrapers provide an impressive backdrop, which explains why the area is so popular with Instagrammers!

The Pelourhino in Salvador is a spectacular UNESCO World Heritage Site, known for its colonial style and pastel-coloured buildings. The 17th and 18th century architecture – combined with its cobblestone streets – help make this historic attraction a must-see destination. More than 562,292 photos have been tagged at the location, and it’s easy to see why!

Canoa Quebrada in Aracati, Beco do Batman in São Paulo and Huacachina in Ica, Peru complete the top five locations for South America, all with more than 422,000 photos tagged per location.

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Rank  

Landmark

City  

Country 

No. Posts for Hashtag  

1  

Avenida Paulista 

São Paulo 

Brazil 

1,166,906 

2  

Pelourinho 

Salvador 

Brazil 

562,292 

3  

Canoa Quebrada 

Aracati 

Brazil 

562,244 

4  

Beco do Batman 

São Paulo 

Brazil 

464,039 

5  

Huacachina 

Ica 

Peru 

422,807 

6  

Lagoa Azul 

Ilha Grande 

Brazil 

411,711 

7  

Villa La Angostura 

Neuquén 

Argentina 

406,441 

8  

Palermo Soho 

Buenos Aires 

Argentina 

392,062 

9  

Comuna 13 

Medellín 

Colombia 

350,022 

10  

Parque Lage 

Rio de Janeiro 

Brazil 

334,898 

11  

La Candelaria 

Bogotá 

Colombia 

327,221 

12  

Lagoa Rodrigo de Freitas 

Rio de Janeiro 

Brazil 

300,112 

13  

El Bolsón 

Río Negro 

Argentina 

264,925 

14  

Escadaria Selarón 

Rio de Janeiro 

Brazil 

242,796 

15  

Ollantaytambo 

Sacred Valley 

Peru 

238,882 

16  

Praia do Amor 

Pipa 

Brazil 

212,195 

17  

Valle de la Luna 

San Juan 

Argentina 

209,486 

18  

Pedra do Telégrafo 

Barra de Guaratiba 

Brazil 

171,983 

19  

Jericoacoara Beach 

Jericoacoara 

Brazil 

145,564 

20  

Rainbow Mountain (Vinicunca) 

Cusco Region 

Peru 

116,004 

21  

Piedra del Peñol 

Guatapé 

Colombia 

110,611 

22  

Salinas Grandes 

Jujuy 

Argentina 

108,258 

23  

Vale da Lua 

Chapada dos Veadeiros 

Brazil 

92,178 

24  

La Cumbrecita 

Córdoba 

Argentina 

85,559 

25  

Quebrada de Humahuaca 

Jujuy 

Argentina 

77,739 

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Sidi Bou Said Sidi Bou Said

Africa’s top Instagram landmarks

Tunisia’s Sidi Bou Said tops the list as Instagram’s most popular landmark in Africa with 405,241 posts, beating the spectacular Jardin Majorelle in Marrakesh (263,975) by some margin despite how photogenic the famous garden is!

Known for its cobbled streets and striking blue and white buildings – similar to those found in Santorini, Greece – this scenic village overlooking the Gulf of Tunis and the Mediterranean Sea is a favourite among photographers thanks to its stunning appearance and views.

Sidi Bou Said has also been home to many artists over the years and features a number of art galleries and shops selling unique crafts too!

Beautiful Diani Beach in Kenya and Cape Point in South Africa complete the top five for the continent.

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Rank  

Landmark 

City  

Country 

No. Posts for Hashtag  

1  

Sidi Bou Said 

Sidi Bou Said 

Tunisia 

405,241 

2  

Jardin Majorelle 

Marrakesh 

Morocco 

263,975 

3  

Diani Beach 

 

Kenya 

228,263 

4  

Cape Point 

Cape Town 

South Africa 

196,162 

5  

Karnak Temple 

Luxor 

Egypt 

146,428 

6  

Bo-Kaap 

Cape Town 

South Africa 

137,276 

7  

Valley of the Kings 

 

Egypt 

129,242 

8  

Chapman's Peak 

Cape Town 

South Africa 

102,193 

9  

Tozeur 

Chott el Djerid 

Tunisia 

99,724 

10  

V and A Waterfront 

Cape Town 

South Africa 

89,860 

11  

Tabarka 

Tabarka 

Tunisia 

82,744 

12  

Jemaa el-Fnaa 

Marrakesh 

Morocco 

77,690 

13  

Babylonstoren 

Franschhoek 

South Africa 

77,667 

14  

Bahia Palace 

Marrakesh 

Morocco 

68,560 

15  

Khan el Khallili 

Cairo 

Egypt 

65,309 

16  

Nubian Village 

Aswan 

Egypt 

54,466 

17  

Lake Nakuru 

Nakuru 

Kenya 

53,507 

18  

Philae 

Philae 

Egypt 

44,875 

19  

Mount Kenya 

Nairobi 

Kenya 

35,965 

20  

Abu Simbel Temple 

Abu Simbel 

Egypt 

35,513 

21  

Lamu Island 

 

Kenya 

29,134 

22  

Le Jardin Secret 

Marrakesh 

Morocco 

28,528 

23  

Maasai Mara National Reserve 

Narok 

Kenya 

28,284 

24  

Mosque Hassan II 

Casablanca 

Morocco 

26,132 

25  

Ouzoud Falls 

Azilal 

Morocco 

25,635 

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Marina Bay Sands Marina Bay Sands

Asia’s top Instagram landmarks

As well as ranking in the top three globally, the Dubai Mall, Dubai Marina and City Walk also rank highest among Asia’s top attractions on Instagram. The Marina Bay Sands in Singapore, Ha Long Bay in Vietnam and Singapore’s Gardens by the Bay complete the top five for the continent’s hotspots.

The Wadi Rum in Jordan, and Blue Mosque and Grand Bazaar all make the top 10 in Asia, after narrowly missing out in the global rankings. Also known as the Valley of the Moon, Jordan’s Wadi Rum is a valley cut into the sandstone and rock in Southern Jordan and has become a site of significant importance thanks to the petroglyphs, inscriptions and ruins left by prehistoric civilizations. With so many breathtaking views, it’s no surprise that the site has also hosted film shoots for movies such as The Rise of Skywalker from the Star Wars series.

Famous for its stunning blue tiles, six minarets and ornate decoration, the Blue Mosque in Istanbul is a must-visit for any travellers heading to the city. The Grand Bazaar is similarly unmissable, with the labyrinthine alleyways and stalls of the covered market providing an unforgettable experience for visitors – though a tour guide may come in handy if you don’t want to get lost!

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Rank  

Landmark

City  

Country

No. Posts for Hashtag  

1  

Dubai Mall

Dubai 

United Arab Emirates

7,237,343

2  

Dubai Marina

Dubai 

United Arab Emirates

6,057,997

3  

City Walk 

Dubai 

United Arab Emirates

2,557,044

4  

Marina Bay Sands 

Singapore

Singapore 

2,137,573

5  

Ha Long Bay 

Ha Long 

Vietnam

1,277,216 

6  

Gardens by the Bay 

Singapore 

Singapore 

1,264,647

7  

Batu Caves 

Gombak

Malaysia

1,028,911

8  

Wadi Rum 

 

Jordan 

682,955

9  

Blue Mosque

Istanbul 

Turkey

679,580

10  

Grand Bazaar 

Istanbul 

Turkey 

643,723

11  

Hagia Sophia

Istanbul 

Turkey

621,666

12  

Maya Bay 

Koh Phi Phi 

Thailand

533,342

13  

Hawa Mahal ("Palace of Winds")

Jaipur

India

507,353

14  

Wat Pho 

Bangkok 

Thailand

434,063

15  

Borobudur Temple 

Magelong

Indonesia

403,096

16  

Petronas Towers 

Kuala Lumpur

Malaysia

386,274

17  

Kite Beach 

Dubai

United Arab Emirates

378,402

18  

The Bund

Shanghai

China

348,893

19  

Varanasi Ghats 

Varanasi 

India

343,644

20  

Mount Bromo 

Surabaya

Indonesia

318,307

21  

Intramuros

Manila

Philippines

317,603 

22  

KL Tower 

Kuala Lumpur

Malaysia

281,593 

23  

TeamLab Borderless 

Tokyo

Japan

274,407

24 Inle Lake Nyaungshwe Township Myanmar

252,943 

25  

Kampot 

Kampot

Cambodia

25,635 

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Have we got you feeling inn-spired to visit some of Instagram’s most famous landmarks? Then maybe it’s time to book a short break with us! As well as having great value UK hotels for Instagrammable city breaks in London, Sheffield, Edinburgh and Glasgow, our handy airport hotels are the perfect base for stopovers before jetting off to destinations further afield.

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Methodology:

1,066 popular photogenic sites, that are regularly touted as ‘Instagram landmarks’ were compiled using desk research of countries, cities and states from around the world – excluding many ‘traditional’ landmarks such as the Eiffel Tower and Big Ben. The locations were then searched on Instagram, and the number of posts relating to their appropriate hashtag was recorded. This data was then used to rank the locations around the world, with those with the most posts deemed the most popular and crowned ‘Insta Landmarks’.


Data correct as of October 2024.