The UK is a nation of breakfast lovers. We should know – we serve over 20 million all-you-can eat breakfasts a year across our hotels!
Would you love your own Bean Barrier Plate?
If so, register your interest at waiteyplatey@premierinn.com and we will be in touch when we have more news to share!
So, to celebrate English Breakfast Day on December 2nd, we’ve designed the Perfect Fry-up Plate, complete with a ‘bean barrier’ to stop runny food touching dry food each morning.
This comes after our recent study into the famous full English found that one in five of us aren’t a fan of runny elements mixing with other breakfast items on the plate. Topping the list of ingredients people like to keep separate is egg yolk at 63%, followed by 60% with baked beans and 39% trying to keep their tomatoes separate.
One in five feel so strongly about it they’ve even developed their own methods to prevent it, like using sausages as a barrier or avoiding ‘wet’ breakfast foods altogether.
That’s why we stepped in with our ‘forktress’ design, a concept plate featuring a built-in ‘bean barrier’ in the shape of our famous crescent moon logo to solve all your breakfast woes.
Ollie Bloomfield, who heads up breakfast at Gatwick Airport North– our largest hotel in the UK –commented:
“For many, breakfast is the most important meal of the day, and a moment to savour. We don’t need an excuse to make it a full English breakfast."
"But, as the results show, consumers have clear opinions on what it should contain and how it should be laid out on the plate. And while the English Breakfast is a staple, for some, the experience can be spoiled by simply having the beans touch the bacon. And nobody wants that.
The study, conducted via OnePoll, found that out of 2076 adults, 33% intend to celebrate with a full English breakfast on English Breakfast Day.
79% agreed that they’re huge fans of the traditional morning meal – when it came down to the most important elements, a whopping 79% said egg (preferably fried), 77% voted sausages, and 72% opted for bacon.
Mushrooms and hash browns weren’t far behind – 55% and 53% respectively – and white toast also has its fans at 39%. And sorry brown sauce lovers – ketchup came in as the condiment of choice at 38%, paired with a cup of tea (45%) as the most popular beverage.
According to the survey, the optimal breakfast was made up of two full-size sausages, two rashers of bacon or ‘facon’, one egg, and two hash browns. The study also showed that it’s a meal to be savoured – almost a third of those asked shared that they like to eat their favourite breakfast item slowly, while a fifth confessed to saving it until last.
Ollie Bloomfield added:
“Although only a concept at this stage, we believe our plate could be the solution for perfect flavour combinations. We serve over 22 million all-you-can eat breakfasts a year, and we’re convinced the bean barrier plate is something guests would enjoy!”
Hungry? Find out more about our famous Premier Inn Breakfast before getting some innspiration for your next UK short break with us!