Wanderlust travel report

As a world of travel-lovers, our next holiday destination is never far from our minds. After the easing of many travel restrictions, the demand to get out and explore new places continues to grow. Our long-lived love of adventure is continuing to show, with many people building destination-based Pinterest boards and researching their next holiday online.

With this in mind, we analysed popular beaches, landmarks and road trips around the world – looking at how many Pinterest boards they featured in, along with how many average monthly searches they received – to unveil which destinations are inspiring the most wanderlust.  

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Top trending global beaches

Our research revealed that Beachwalker Park in South Carolina (USA) is the world’s most coveted beach to visit. Located on Kiawah Island, the beach offers 10-miles of idyllic coastline and is one of the few beaches not privately owned there. With sun loungers and umbrellas available for hire, many people flock to enjoy the soft sands, tranquil Kiawah River, and local dolphin sightings.

The USA boasts four beaches in the top 10, with Wrightsville Beach in North Carolina, and two Californian beaches - Santa Monica Beach and Rockaway Beach – all making the rankings.

South Korea’s Iho Beach in Jeju City takes the second spot for top trending sandy spots. Famous for its horse-shaped lighthouses, the beach is home to characteristic chalk-coloured sand, which offers a luxury softness under foot. Visitors to the sunny destination will be treated to breath-taking red sunsets, making this the perfect picturesque spot to add to your bucket list.

In third position is Punta della Suina Beach, Italy. Famous for its golden sands and secluded coves, the Punta della Suina Beach is located in Gallipoli, affording visitors glorious sunset views out over the bay and Sant’Andrea Island. While some sections of the beach have dedicated resorts where you have to pay to reserve sun beds and umbrellas, it also has a large stretch of beach that you can enjoy for free – which is even open to dogwalkers!

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Beachwalker Park Beachwalker Park
Iho Beach Iho Beach
Punta della Suina Beach Punta della Suina Beach

Rank

Beach

Country

1

Beachwalker Park

USA

2

Iho Beach

South Korea

3

Punta della Suina Beach

Italy

4

West Wittering Beach

United Kingdom

5

Drobni Pijesak

Montenegro

6

Jōdogahama

Japan

7

Santa Monica Beach

USA

8

Rockaway Beach

USA

9

Whitley Bay Beach

United Kingdom

10

Belle Mare

Mauritius

11

Mill Bay Beach

United Kingdom

12

Calblanque

Spain

13

Grand Popo Beach

Benin

14

Iztuzu

Turkey

15

Grand Beach Provincial Park

Canada

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For those preferring a staycation this year, our research also looked at the top trending British beaches.

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Top trending British beaches

While the UK might not offer the same lush tropical climate that some of the other destinations do, counties such as Cornwall and Devon are famed worldwide for their seaside attractions. From white sand surf spots to turquoise lined coves, these destinations match even the very best stretches of sand worldwide during the summer.

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West Wittering Beach West Wittering Beach

West Wittering Beach

Located near the town of Chichester, West Wittering Beach in Sussex is the UK’s top trending beach destination for this summer. Located within a Site of Special Interest, visitors can enjoy water sports, birdwatching and stroll to Chichester Harbour, taking in views of the Isle of Wight. This golden stretch of sand is not only the UK’s top trending beach, but also ranks as the 9th most researched beach globally.

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Whitley Bay Whitley Bay

Whitley Bay

The only northern beach to place in the UK rankings, Whitley Bay takes the second spot nationally and 11th place globally for beach destinations. Popular with walkers, the two-mile stretch offers views across the bracing North Sea, with a handy promenade for those windier days. A favourite amongst surfers and water sport enthusiasts alike, this beach offers activities for the entire family to enjoy.

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Mill Bay Beach Mill Bay Beach

Mill Bay Beach

With rockpools and clean, golden sand, this Devonshire beach can be accessed by ferry or walking along the beach at low tide. Located in an Area of Outstanding Natural Beauty, Mill Bay secures itself the position as the third-most trending beach in the UK, and the 13th spot globally, beating the likes of Calblanque beach in Spain.

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Rank

Beach

Area

1

West Wittering

Sussex

2

Whitley Bay Beach

Tyneside

3

Mill Bay Beach

Devon

4

Whitesands Beach

Wales

5

Durdle Door

Dorset

6

Sennen Cove

Cornwall

7

Whitstable Beach

Kent

8

Whiterocks Beach

Northern Ireland

9

Bantham Beach

Devon

10

Gyllyngvase Beach

Cornwall

11

Three Cliffs Bay

Wales

12

Holkham Beach

Norfolk

13

Achmelvich Beach

Scotland

14

Harlech

Wales

15

Whitsand Bay

Cornwall

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Top trending global landmarks

Whether it’s natural phenomena or mind-bending architectural feats, landmarks frequently feature on our bucket lists, inspiring wanderlust from avid travellers everywhere.

India’s Taj Mahal comes first globally as the top trending landmark, with a staggering number of users dedicating Pinterest boards to the ivory-white mausoleum. Its stunning architecture is a regular feature amongst pinned pictures, showing the building reflected in the crisp water of the pools at its forefront.

The famed Burj Khalifa takes second place in the rankings. With its 828m height, the skyscraper is the tallest building in the world, sitting in the heart of Dubai and amassing an astonishing number of visitors each year. Regularly being shown in front of clear blue skies or the bright lights of Dubai at night, it’s no wonder so many travellers are pining to see the famous spot.

Machu Picchu in Peru – one of the Seven Wonders of the World – takes the third spot in our rankings. The famous citadel lies on the equally popular Inca Trail and is a must-see on many bucket lists, with iconic stone walls and glorious panoramic views across the canyon from the peak.

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Taj Mahal Taj Mahal
Burj Khalifa Burj Khalifa
Machu Picchu Machu Picchu

Rank

Landmark

Country

1

Taj Mahal

India

2

Burj Khalifa

United Arab Emirates

3

Machu Picchu

Peru

4

Grand Canyon

USA

5

Notre Dame

France

6

Statue of Liberty

USA

7

Niagara Falls

USA

8

Eiffel Tower

France

9

Stonehenge

United Kingdom

10

Big Ben

United Kingdom

11

Petra

Jordan

12

Empire State Building

USA 

13

Chichen Itza

Mexico

14

Alcatraz

USA 

15

Mount Rushmore

USA

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Our research also looked at the top trending UK landmarks, for those looking to explore what the UK has to offer.
 

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Top trending British landmarks

You’ll be spoilt for choice when it comes to stunning natural and man-made landmarks in the UK, so we’ve crunched the numbers to reveal which are attracting the most interest this year.

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Rank

Landmark

1

Stonehenge

2

Big Ben

3

Buckingham Palace

4

Windsor Castle

5

Tower of London

6

Tower Bridge

7

Loch Ness

8

Snowdon

9

Eden Project

10

Edinburgh Castle

11

Trafalgar Square

12

Hadrian's Wall

13

Chatsworth House

14

St Pauls Cathedral

15

National Gallery

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Stonehenge Stonehenge

Stonehenge

A prehistoric British landmark, Stonehenge was named a World Heritage Site in 1986. The towering stones attract over 800,000 visitors a year, with many people across the world hoping to see the Bronze Age assembly. Pinterest boards show the sun peering through the stone formations, making it the most popular landmark to see in the country.

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Big Ben Big Ben

Big Ben

Big Ben is one of the most instantly recognisable landmarks of the capital’s skyline, regularly being the subject of many social media posts from tourists on weekend breaks in London. With the tower obscured by scaffolding since 2017, renovation work finally finished on the landmark in spring 2022, with the clock tower once again being fully visible to sightseers, clearly fuelling travel inspiration for this summer.

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Buckingham Palace Buckingham Palace

Buckingham Palace

Home to the British monarch, Buckingham Palace is another iconic UK landmark. With dedicated Pinterest boards showing the beautiful grounds and stunning architecture, Buckingham Palace secures itself as the third most trending landmark in the UK – a must-see for any tourist.

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Top trending global road trips

While exploring a city on foot is a great way to take in the sights on a smaller scale, embarking on a road trip allows you to get off the beaten path, covering greater ground and taking in more sights enroute. There’s no shortage of famous road trips such as Route 66 in the USA or Australia’s Great Ocean Road, but there are also many lesser-known road trips that’ll treat you to some of the most beautiful landscapes in the world.

The top trending road trip and most popular for holiday inspiration is the Road to Hana in Hawaii. This scenic road trip takes a route through the northeast coastline of Maui on the Hana Highway, one of the most beautiful highways in the world thanks to its picturesque landscapes. We would recommend booking a bus tour operated by one of the many local tour companies, as it tends to be a safer way to enjoy the sights.

The Great Ocean Road in Australia cements itself as the second most popular road trip in the world. Known to provide one of the most breath-taking views globally, the Great Ocean Road route takes visitors along the south-west coast of Victoria, treating them to views of secluded beaches, sprawling countryside and jagged cliffs. Road trippers can visit the 12 Apostles and hot springs, whilst constantly catching sights of famous Australian wildlife.

The only British route to make the top ten road trips list is Scotland’s North Coast 500, which comes in third. The route takes visitors along a 516-mile loop beginning and ending at Inverness Castle around the north coast of Scotland. Treating visitors to many areas of the Highlands, it has often been referred to as the ‘Route 66’ of Scotland and has grown in popularity since its launch in 2015.

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Road to Hana Road to Hana
Ocean Road Ocean Road
North Coast 500 North Coast 500

Rank

Road

Country

1

Road to Hana

Hawaii

2

Great Ocean Road

Australia

3

North Coast 500

United Kingdom

4

Pacific Coast Highway

USA

5

Pan-American Highway

USA 

6

Ruta 40

Argentina

7

Cabot Trail

Canada

8

Karakoram Highway

Pakistan

9

Snake Pass

United Kingdom

10

Route 66 Road Trip

USA

11

Highway 61

USA 

12

Bollenstreek Route

Netherlands

13

Route 62

South Africa

14

Avenue of the Baobabs

Madagascar

15

Kintyre 66

United Kingdom

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If you’re looking for road trip travel inspiration closer to home, the UK is home to some beautiful car rides – and we’ve revealed the top trending UK road trips for this year below.

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Top trending British road trips

For those looking to take to the roads this year, we’ve analysed some of the UK’s best and biggest road trips to reveal which ones are currently trending. Scotland’s North Coast 500 takes the top spot, whilst two other Scottish routes also feature in the top 10 – Kintyre 66 and the South West Coastal 300.

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Rank

Road

Area

1

North Coast 500

Scotland

2

Snake Pass

Peak District

3

Kintyre 66

Scotland

4

Causeway Coastal Route

N. Ireland

5

Cambrian Way

Wales

6

Land of the Lakes

Lake District

7

South West Coastal 300

Scotland

8

Jurassic Coast

Dorset

9

Northumberland Coastal Route

Northumberland

10

North York Moors

Yorkshire

11

Norfolk Coastal Road Trip

Norfolk

12

Mourne Coastal Route

N. Ireland

13

The Black Mountain Pass

Wales

14

Cheddar Gorge

Somerset

15

The Dragon’s Spine

Wales

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North Coast 500 North Coast 500

North Coast 500

Ranking as the third most popular road trip globally and the top trending road trip in Britain, this 516-mile road trip (from which it gets its name) showcases the very best of what Scotland has to offer; historic fishing villages, secluded beaches, moody mountains and rugged cliffs make up this route. The round trip can take up to five days, although we’d recommend allotting more time to take in the sights and explore nearby Islands via ferry.

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Snake Pass Snake Pass

Snake Pass

The Peak District’s Snake Pass route scored position two for the most popular British road trips, behind the globally trending North Coast 500. A hill pass route through the Derbyshire section of the Peak District, this road is elevated at 512m above sea level, and runs from Glossop to Sheffield. Although the route treats its passengers to stunning views out to Manchester and beyond on a clear day, the road can be subject to high winds and slippery conditions, so care should be taken in adverse weather conditions.

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Kintyre 66 Kintyre 66

Kintyre 66

Securing its position as the third top trending road trip in the UK, Scotland’s Kintyre 66 takes visitors on a 66-mile circular route around the Kintyre peninsula. Looping through some of the most remote areas of Scotland, this route is one of the newest established in the country. Launching in 2021, it allows users to take their time and relax through the route with options to veer off the track on ‘spurs’ and explore areas in greater detail, before returning to the main route.

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Feeling inspired by these trending destinations? Check out even more ideas for UK staycations and getaways over on our beach breaks pages and innspire your own wanderlust!

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Methodology:   

We looked at the number of boards for each beach, destination and road trip route and then combined this with Google searches relating to each. Irrelevant boards were manually excluded. For certain destinations, the country name was also used e.g., "Black Forest Germany" to ensure the results were as accurate as possible.