The most popular autumn cities on Instagram

Often rewarding visitors with bursts of autumnal colours, cooler temperatures and fewer tourists, autumn can be the perfect time for a city break holiday.

We wanted to discover which locations are the most popular in autumn, to help inspire our future getaways. To do this, we explored Instagram data to reveal the places with the most autumn-related hashtags and crown the most popular and photogenic cities to visit in autumn.

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UK towns and cities

Unsurprisingly it is London which ranks in first place, offering visitors a multitude of things to do all year round. Whether you’re crunching through freshly fallen leaves in one of London’s famous parks or escaping an autumn shower in one of the many museums or galleries, you can discover more about the city with our Things to do in London guide.

Scottish cities also prove popular in the post-summer season, with Edinburgh and Glasgow taking second and third spots respectively, while Cambridge and leafy Oxford also feature in the top five. 

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UK towns / cities

No. hashtags

London

72,863

Edinburgh

1,992

Glasgow

1,638

Cambridge

1,101

Oxford

975

Bristol

899

Bath

494

York

254

Chester

236

Leeds

213

Cardiff

191

Liverpool

176

Belfast

152

Brighton

139

Sheffield

131

Aberdeen

118

Norwich

106

Reading

97

Plymouth

88

Southampton

57

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The top three towns / cities in the UK

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London London
Edinburgh Edinburgh
Glasgow Glasgow

UK regions

When it comes to areas of the UK that feature highly on Instagram for autumn, Cornwall ranks above all other regions – the county’s stunning coastlines are perfect for warm walks without some of the busier crowds that come in summer. Wales, Yorkshire, Devon and Kent also featured in the top five. 

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Top counties / regions

No. hashtags

Cornwall

1,483

Wales

1,325

Yorkshire

752

Devon

478

Kent

402

Surrey

287

Dorset

277

Sussex

249

Norfolk

202

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The top three counties / regions in the UK

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Cornwall Cornwall
Wales Wales
Yorkshire Yorkshire

Global top 20

If you're looking to try a city break somewhere outside of the UK, we've also investigated the best autumnal cities across the globe. Check out Premier Inn hotel options at your nearest airport here.

New York tops the list of most popular cities to snap in the autumn, with over 151,000 hashtags. With popular films including When Harry Met Sally and Autumn In New York depicting the city in beautiful autumnal backdrops, it is no wonder so many people want to visit the city as the seasons change.

Following in the top five most popular autumnal cities in the world are Paris, Chicago, Moscow and Seoul.

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Global city

Country / State

No. hashtags

New York

New York

151,136

London

United Kingdom

72,863

Paris

France

66,258

Chicago

Illinois

25,213

Moscow

Russia

22,961

Seoul

South Korea

22,114

Seattle

Washington

19,692

Melbourne

Victoria

19,423

Rome

Italy

17,594

Berlin

Germany

16,667

Sydney

New South Wales

15,376

Milan

Italy

15,031

Kyoto

Japan

13,043

Boston

Massachusetts

12,399

Miami

Florida

12,385

Vienna

Austria

11,833

Prague

Czech Republic

9,882

Amsterdam

Netherlands

9,867

Tokyo

Japan

9,325

Perth

Western Australia

7,649

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Cities in the USA

As summer in the city draws to a close, New York becomes the most popular city in the US for autumn Instagramming, as well as the world. It’s a great time to take a stroll through Central Park or New York Botanical Garden as the colours of the trees begin to turn to beautiful oranges and browns.  In second place, Chicago is another favourite option for autumn snaps, with Seattle, Boston and Miami also making up the top five.

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Cities in the USA

State

No. hashtags

New York

New York

151,136

Chicago

Illinois

25,213

Seattle

Washington

19,692

Boston

Massachusetts

12,399

Miami

Florida

12,385

San Diego

California

6,227

Portland

Oregon

6,179

Washington DC

Washington

5,191

Atlanta

Georgia

3,708

Houston

Texas

3,101

Denver

Colorado

2,970

Austin

Texas

2,779

Los Angeles

California

2,763

Nashville

Tennessee

2,736

Boise

Idaho

2,343

Phoenix

Arizona

2,278

Dallas

Texas

1,759

Pittsburgh

Pennsylvania

1,490

Charleston

South Carolina

1,487

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Cities in Europe

As with the most popular autumnal UK cities, London once again takes the top spot as the most popular city in Europe to visit in autumn. Paris and Moscow also rank highly, with Rome and Berlin completing the top five cities with the most autumnal hashtags.  

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European city

Country

No. hashtags

London

United Kingdom

72,863

Paris

France

66,258

Moscow

Russia

22,961

Rome

Italy

17,594

Berlin

Germany

16,667

Milan

Italy

15,031

Vienna

Austria

11,833

Prague

Czech Republic

9,882

Amsterdam

Netherlands

9,867

Istanbul

Turkey

4,085

Turin

Italy

3,906

Dublin

Ireland

3,745

Budapest

Hungary

3,659

Warsaw

Poland

3,331

Stockholm

Sweden

3,243

Florence

Italy

3,130

Madrid

Spain

3,122

Kiev

Ukraine

3,041

Luxembourg

Luxembourg

2,966

Venice

Italy

2,841

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Cities in Australia and New Zealand

In Australia and New Zealand, autumn falls at the same time as the northern hemisphere’s spring, but with warmer climates than back home, it’s still a great time to visit. Melbourne was the most popular autumnal city on Instagram, with 19,423 hashtags, followed closely by Sydney and Perth.

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Australian / New Zealand city

State

No. hashtags

Melbourne

Victoria

19,423

Sydney

New South Wales

15,376

Perth

Western Australia

7,649

Canberra–Queanbeyan

Australian Capital Territory / New South Wales

5,754

Brisbane

Queensland

2,189

Adelaide

South Australia

2,145

Orange

New South Wales

710

Ballarat

Victoria

615

Hobart

Tasmania

399

Auckland

New Zealand

823

Toowoomba

Queensland

181

Bendigo

Victoria

178

Darwin

Northern Territory

116

Geelong

Victoria 

65

Albany

Western Australia

49

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Cities in The Middle East

With fantastic weather all year round, autumn is an excellent time to visit the Middle East, as the weather is warm, but is cooler than the sweltering heat of summer. Dubai was the most popular city for autumn visits in the Middle East on Instagram, with Tehran and Kuwait also featuring in the top three.

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Middle Eastern City

Country

No. hashtags

Dubai

United Arab Emirates

1,606

Tehran

Iran

182

Kuwait

Kuwait

134

Beirut

Lebanon

96

Abu Dhabi

United Arab Emirates

89

Tel Aviv

Israel

66

Amman

Jordan

24

Doha

Qatar

21

Muscat

Oman

2

Riyadh

Saudi Arabia

1

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Cities in Asia

Autumn is considered the best time to visit South Korea and so it’s no surprise that the most popular autumnal Asian city on Instagram was Seoul. With cool weather and breath-taking foliage, autumn is an extremely photogenic time to visit the city, and the remaining top five cities including Kyoto, Tokyo, Beijing and Shanghai, also present some excellent opportunities for the ‘gram.

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Asian city

Country

No. hashtags

Seoul

South Korea

22,114

Kyoto

Japan

13,043

Tokyo

Japan

9,325

Beijing

China

3,071

Shanghai

China

1,690

Osaka

Japan

1,336

Hanoi

Vietnam

1,215

Hong Kong

Hong Kong / China

676

Taipei

Taiwan / China

231

Bangkok

Thailand

38

Mumbai

India

12

Macau

Macau / China

6

Chiang Mai

Thailand

5

Kuala Lumpur

Malaysia

4

Chennai

India

3

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Cities in South America

Buenos Aires was the most popular South American city for autumn hashtags on Instagram, thanks to the gorgeous trees that line the parks and streets. Other particularly popular cities for this season include Santiago in Chile and Mendoza in Argentina.

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South American city

Country

No. hashtags

Buenos Aires

Argentina

360

Santiago

Chile

199

Mendoza

Argentina

62

Lima

Peru

51

Rio de Janeiro & Sao Paulo

Brazil

15

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Cities in Africa

Another southern hemisphere continent, Africa offers a huge range of different experiences of autumn from country to country. The most popular autumnal choice in Africa was Cape Town, with mild days remaining throughout March and May, and over 2,000 hashtags on Instagram.

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African city

Country

No. hashtags

Cape Town

South Africa

2,017

Johannesburg

South Africa

250

Durban

South Africa

128

Marrakesh/Marrakech

Morocco

32

Cairo

Egypt

20

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Feeling inspired for an autumn city break? Check out even more ideas for a weekend getaway over on our Short Breaks pages and make the most of this beautiful season.

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Methodology

  • We counted the number of Instagram posts which used the hashtags ‘#autumnin[city]’  and ‘#fallin[city’ for 356 cities and towns across the globe. Data correct as of September 2021.