Often rewarding visitors with bursts of autumnal colours, cooler temperatures and fewer tourists, autumn can be the perfect time for a city break holiday.
We wanted to discover which locations are the most popular in autumn, to help inspire our future getaways. To do this, we explored Instagram data to reveal the places with the most autumn-related hashtags and crown the most popular and photogenic cities to visit in autumn.
The most popular autumn cities on Instagram
UK towns and cities
Unsurprisingly it is London which ranks in first place, offering visitors a multitude of things to do all year round. Whether you’re crunching through freshly fallen leaves in one of London’s famous parks or escaping an autumn shower in one of the many museums or galleries, you can discover more about the city with our Things to do in London guide.
Scottish cities also prove popular in the post-summer season, with Edinburgh and Glasgow taking second and third spots respectively, while Cambridge and leafy Oxford also feature in the top five.
UK towns / cities |
No. hashtags |
London |
72,863 |
Edinburgh |
1,992 |
Glasgow |
1,638 |
Cambridge |
1,101 |
Oxford |
975 |
Bristol |
899 |
Bath |
494 |
York |
254 |
Chester |
236 |
Leeds |
213 |
Cardiff |
191 |
Liverpool |
176 |
Belfast |
152 |
Brighton |
139 |
Sheffield |
131 |
Aberdeen |
118 |
Norwich |
106 |
Reading |
97 |
Plymouth |
88 |
Southampton |
57 |
The top three towns / cities in the UK
UK regions
When it comes to areas of the UK that feature highly on Instagram for autumn, Cornwall ranks above all other regions – the county’s stunning coastlines are perfect for warm walks without some of the busier crowds that come in summer. Wales, Yorkshire, Devon and Kent also featured in the top five.
Top counties / regions |
No. hashtags |
Cornwall |
1,483 |
Wales |
1,325 |
Yorkshire |
752 |
Devon |
478 |
Kent |
402 |
Surrey |
287 |
Dorset |
277 |
Sussex |
249 |
Norfolk |
202 |
The top three counties / regions in the UK
Global top 20
If you're looking to try a city break somewhere outside of the UK, we've also investigated the best autumnal cities across the globe. Check out Premier Inn hotel options at your nearest airport here.
New York tops the list of most popular cities to snap in the autumn, with over 151,000 hashtags. With popular films including When Harry Met Sally and Autumn In New York depicting the city in beautiful autumnal backdrops, it is no wonder so many people want to visit the city as the seasons change.
Following in the top five most popular autumnal cities in the world are Paris, Chicago, Moscow and Seoul.
Global city |
Country / State |
No. hashtags |
New York |
New York |
151,136 |
London |
United Kingdom |
72,863 |
Paris |
France |
66,258 |
Chicago |
Illinois |
25,213 |
Moscow |
Russia |
22,961 |
Seoul |
South Korea |
22,114 |
Seattle |
Washington |
19,692 |
Melbourne |
Victoria |
19,423 |
Rome |
Italy |
17,594 |
Berlin |
Germany |
16,667 |
Sydney |
New South Wales |
15,376 |
Milan |
Italy |
15,031 |
Kyoto |
Japan |
13,043 |
Boston |
Massachusetts |
12,399 |
Miami |
Florida |
12,385 |
Vienna |
Austria |
11,833 |
Prague |
Czech Republic |
9,882 |
Amsterdam |
Netherlands |
9,867 |
Tokyo |
Japan |
9,325 |
Perth |
Western Australia |
7,649 |
Cities in the USA
As summer in the city draws to a close, New York becomes the most popular city in the US for autumn Instagramming, as well as the world. It’s a great time to take a stroll through Central Park or New York Botanical Garden as the colours of the trees begin to turn to beautiful oranges and browns. In second place, Chicago is another favourite option for autumn snaps, with Seattle, Boston and Miami also making up the top five.
Cities in the USA |
State |
No. hashtags |
New York |
New York |
151,136 |
Chicago |
Illinois |
25,213 |
Seattle |
Washington |
19,692 |
Boston |
Massachusetts |
12,399 |
Miami |
Florida |
12,385 |
San Diego |
California |
6,227 |
Portland |
Oregon |
6,179 |
Washington DC |
Washington |
5,191 |
Atlanta |
Georgia |
3,708 |
Houston |
Texas |
3,101 |
Denver |
Colorado |
2,970 |
Austin |
Texas |
2,779 |
Los Angeles |
California |
2,763 |
Nashville |
Tennessee |
2,736 |
Boise |
Idaho |
2,343 |
Phoenix |
Arizona |
2,278 |
Dallas |
Texas |
1,759 |
Pittsburgh |
Pennsylvania |
1,490 |
Charleston |
South Carolina |
1,487 |
Cities in Europe
As with the most popular autumnal UK cities, London once again takes the top spot as the most popular city in Europe to visit in autumn. Paris and Moscow also rank highly, with Rome and Berlin completing the top five cities with the most autumnal hashtags.
European city |
Country |
No. hashtags |
London |
United Kingdom |
72,863 |
Paris |
France |
66,258 |
Moscow |
Russia |
22,961 |
Rome |
Italy |
17,594 |
Berlin |
Germany |
16,667 |
Milan |
Italy |
15,031 |
Vienna |
Austria |
11,833 |
Prague |
Czech Republic |
9,882 |
Amsterdam |
Netherlands |
9,867 |
Istanbul |
Turkey |
4,085 |
Turin |
Italy |
3,906 |
Dublin |
Ireland |
3,745 |
Budapest |
Hungary |
3,659 |
Warsaw |
Poland |
3,331 |
Stockholm |
Sweden |
3,243 |
Florence |
Italy |
3,130 |
Madrid |
Spain |
3,122 |
Kiev |
Ukraine |
3,041 |
Luxembourg |
Luxembourg |
2,966 |
Venice |
Italy |
2,841 |
Cities in Australia and New Zealand
In Australia and New Zealand, autumn falls at the same time as the northern hemisphere’s spring, but with warmer climates than back home, it’s still a great time to visit. Melbourne was the most popular autumnal city on Instagram, with 19,423 hashtags, followed closely by Sydney and Perth.
Australian / New Zealand city |
State |
No. hashtags |
Melbourne |
Victoria |
19,423 |
Sydney |
New South Wales |
15,376 |
Perth |
Western Australia |
7,649 |
Canberra–Queanbeyan |
Australian Capital Territory / New South Wales |
5,754 |
Brisbane |
Queensland |
2,189 |
Adelaide |
South Australia |
2,145 |
Orange |
New South Wales |
710 |
Ballarat |
Victoria |
615 |
Hobart |
Tasmania |
399 |
Auckland |
New Zealand |
823 |
Toowoomba |
Queensland |
181 |
Bendigo |
Victoria |
178 |
Darwin |
Northern Territory |
116 |
Geelong |
Victoria |
65 |
Albany |
Western Australia |
49 |
Cities in The Middle East
With fantastic weather all year round, autumn is an excellent time to visit the Middle East, as the weather is warm, but is cooler than the sweltering heat of summer. Dubai was the most popular city for autumn visits in the Middle East on Instagram, with Tehran and Kuwait also featuring in the top three.
Middle Eastern City |
Country |
No. hashtags |
Dubai |
United Arab Emirates |
1,606 |
Tehran |
Iran |
182 |
Kuwait |
Kuwait |
134 |
Beirut |
Lebanon |
96 |
Abu Dhabi |
United Arab Emirates |
89 |
Tel Aviv |
Israel |
66 |
Amman |
Jordan |
24 |
Doha |
Qatar |
21 |
Muscat |
Oman |
2 |
Riyadh |
Saudi Arabia |
1 |
Cities in Asia
Autumn is considered the best time to visit South Korea and so it’s no surprise that the most popular autumnal Asian city on Instagram was Seoul. With cool weather and breath-taking foliage, autumn is an extremely photogenic time to visit the city, and the remaining top five cities including Kyoto, Tokyo, Beijing and Shanghai, also present some excellent opportunities for the ‘gram.
Asian city |
Country |
No. hashtags |
Seoul |
South Korea |
22,114 |
Kyoto |
Japan |
13,043 |
Tokyo |
Japan |
9,325 |
Beijing |
China |
3,071 |
Shanghai |
China |
1,690 |
Osaka |
Japan |
1,336 |
Hanoi |
Vietnam |
1,215 |
Hong Kong |
Hong Kong / China |
676 |
Taipei |
Taiwan / China |
231 |
Bangkok |
Thailand |
38 |
Mumbai |
India |
12 |
Macau |
Macau / China |
6 |
Chiang Mai |
Thailand |
5 |
Kuala Lumpur |
Malaysia |
4 |
Chennai |
India |
3 |
Cities in South America
Buenos Aires was the most popular South American city for autumn hashtags on Instagram, thanks to the gorgeous trees that line the parks and streets. Other particularly popular cities for this season include Santiago in Chile and Mendoza in Argentina.
South American city |
Country |
No. hashtags |
Buenos Aires |
Argentina |
360 |
Santiago |
Chile |
199 |
Mendoza |
Argentina |
62 |
Lima |
Peru |
51 |
Rio de Janeiro & Sao Paulo |
Brazil | 15 |
Cities in Africa
Another southern hemisphere continent, Africa offers a huge range of different experiences of autumn from country to country. The most popular autumnal choice in Africa was Cape Town, with mild days remaining throughout March and May, and over 2,000 hashtags on Instagram.
African city |
Country |
No. hashtags |
Cape Town |
South Africa |
2,017 |
Johannesburg |
South Africa |
250 |
Durban |
South Africa |
128 |
Marrakesh/Marrakech |
Morocco |
32 |
Cairo |
Egypt |
20 |
Feeling inspired for an autumn city break? Check out even more ideas for a weekend getaway over on our Short Breaks pages and make the most of this beautiful season.
Methodology
- We counted the number of Instagram posts which used the hashtags ‘#autumnin[city]’ and ‘#fallin[city’ for 356 cities and towns across the globe. Data correct as of September 2021.